The client requested a character logo. I was inspired by a remote control, using the three lines as a mouth and the lock and unlock buttons as eyes. I built the character from elements related to the locksmith industry. The colours were chosen based on the original colors of these elements. The client already had a wordmark logo and wanted to retain the existing colors and typography.
As you’ll see in the following pictures, the name in the logo originally had a navy blue background, which I recently redesigned.
My clients requested that red be the primary brand color, as it is widely used across their personalized products. Although red wasn’t a prominent color in the original logo, I emphasized it more in the business card design. The same color was also used predominantly throughout their printed materials.
For years, I’ve been creating images, graphics, icons, videos, and more for AntoTech’s Facebook page. Recently, I added TikTok to their social media presence. Although the TikTok videos, which also become Facebook reels, aren’t always the best quality—since I’m not recording them, and AntoTech doesn’t always record with social media in mind—I’m still very pleased with the results.
Please note, these pictures were not taken by me, nor were they originally intended to showcase my work. I was able to gather them years later. These are some examples of work created for AntoTech, including printed materials for product packaging and stand decorations.
The overall look and feel of the brand is friendly and passionate. The logo features a character made from various industry-related items, with red being prominently used as the main brand color across different elements. Over the years, I’ve gained valuable insights into design and marketing through working with this brand. We achieved great success, and the brand became well-known for its distinctive red color.
One key lesson I've learned is that understanding your market is crucial when designing a brand. For this project, we didn’t aim for a minimalist look but instead focused on being bold, energetic, and vibrant. Our goal was to ensure the brand stood out from the competition.
