Brand redesign and website for a business offering professional cleaning services, with the goal of creating a look that conveys a neat, professional, and trustworthy brand. www.keepcleanservices.ca
Programs Used - Illustrator, Photoshop, Figma, Canva and Wix
The client gave me creative freedom in making design choices. Using the original business card as inspiration, I decided to maintain the color scheme and main concept as close to the original as possible, as I felt the colors suited the industry and reflected the business's values.
As I continued sketching, the bubbles evolved into a droplet, and I incorporated a house and building to represent their services. It was also essential to include a green leaf to highlight the company’s use of environmentally friendly products. The result was a logo that perfectly embodies the brand, its services, and its values.
The business card was designed with key elements in mind: water, water droplets, and a stress-free vibe.
The outcome embodies a soft, peaceful, neat, and bright aesthetic.
While the same elements were considered for the flyers and the brochures, I wanted it to also be consistent with the brand and website.
An aesthetic image and reel ad were created for Facebook, as it’s the client’s preferred social platform. Both ads are designed to be direct, neat, and consistent with brand standards.
For the image ad, users may spend a bit more time reading since it’s static. In contrast, the video ad needs to capture attention quickly to keep potential clients engaged for the entire reel.
The video starts with someone cleaning, ensuring that those interested in the topic will continue watching.
As you can see, the FIGMA prototype showcased the website coming together. My initial idea was to create a modern, one-page informative site with an email form. Users would click on a service to view more information in a pop-up window. However, at this point, I didn’t have the complete service details, which turned out to be longer than expected.
The process began with understanding what the client hoped to achieve, what their biggest challenge was, and why they needed a website. The client provided all the necessary information and content they wanted to include, along with two examples of websites they liked and why they liked them.
I started by researching other websites in the industry, focusing primarily on user flow. always asking myself, "Is this necessary?" and taking note of anything that seems confusing or overwhelming, as well as any standout components.
The next step was sketching—lots of rough drafts to determine how the information should be presented. Did it make sense? Was it easy to navigate? After another discussion with the client, as well as gathering feedback, I moved on to creating the prototype in Figma.
When I transitioned to building the actual site, I realized that some of my original ideas weren’t feasible. Additionally, after receiving more feedback from the client and friends, the final website evolved from the initial prototype.
Lastly, it was crucial to ensure the website was accessible and SEO was also implemented.
The overall look and feel of the brand is neat, airy, and professional. The logo features a droplet representing water used in cleaning, a building and house symbolizing their services, and a leaf to highlight their eco-friendly products. These key elements were consistently applied throughout their branding materials, including print and digital advertisements.
There were a few challenges while building this brand. To start, I was initially unsure which of the two icons on the business card was meant to be the logo. After discussing it with the client, she was unsure as well. Once the logo was finalized, the next step was the website. During my research on the example sites the client sent me, which she liked for their detailed information, I quickly realized the site wasn’t as great as she thought. It had a lot of repetitive content, and the user flow was disorganized. I explained my design choices to her, which she loved and agreed with. When she sent me some text for her site, I noticed it was copied directly from the example site. I advised her that people might visit both sites, and it wouldn’t reflect well on either of them. Additionally, not all the information applied to her business.
With this client, I found myself advising her on various things, such as how the content should be written, its length, and other business strategies—like how to write effective social media ads and the importance of using Google My Business and Google Maps. I also incorporated accessibility and SEO into her site. I encouraged her to think about her target audience—who her current customers were, who she wanted to attract, and how she could tailor her content to resonate with them.
